Afternoon Session: Track 3

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Track 3: Telling Our Story and Improving User Experience: How to Effectively Communicate and Deliver the Value of IT 

This track will provide two sessions focused on Strategy 5 of the Reimagining IT Strategic Plan: Tell our story, make our services easier to discover and use, improve the user experience. Participants in the first session will have an opportunity to learn and practice a variety of techniques intended to improve the user experience for the services we offer. In the second session, David Riemer of the Haas School of Business will lead an interactive workshop that takes a narrative and storytelling approach to better communicating the value of IT.

Track 3: Sessions

User Experience is for Everyone

Telling our Story: How to Effectively
Communicate the Value of IT | View Presentation


Tuesday, July 18, 12:30 - 2 p.m.

Tuesday, July 18, 2:30 - 4:30 p.m.


Haas School of Business, Wells Fargo Room

Haas School of Business, Wells Fargo Room


Whether you're creating a website, an event, or a new service, you want it to be useful for your audience. In this seminar, you will learn about UX research and modeling techniques that will help surface needs prior to building so you can reduce risk later on.

If you want to become more successful at bringing innovative IT solutions to your customers on campus, as well as helping customers better understand the value of the solutions you already provide, this seminar is for you! Coming up with a new service is hard. Ensuring that your service meets a customer need is harder still. And successfully driving that improvement through the institution is hardest of all. We all face brutal barriers to making innovation happen in our organization. New ideas fail because they don’t find the right customer to serve or internal customers overlook valuable opportunities because they don’t see what you see or may not even appreciate why IT matters. Storytelling can make people care about what IT does.

Session Leaders

Daphne Ogle

Judy Stern

David Riemer

Liz Marsh (Facilitator)

Learning Outcomes

Describe and have a basic understanding of various UX techniques.

Conduct at least one UX research activity and one UX analysis activity.

Learn the psychology of why stories are so powerful.

Understand how to evaluate and improve upon your idea through the lens of a narrative.

Practice the essential techniques of storytelling to help others see the value in what you do.

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