We work with internal clients and campus partners to develop integrated strategic marketing and communications plans. We develop best practices and communications channels for reaching out to our community of students, faculty, and staff. We utilize project management methodology to manage our projects and deliverables.
We promote IT services, communicating changes in technology and new features as well as share news and events through the Technology@Berkeley website. We manage the IT Service Catalog, collaborating with service owners to keep their content updated in the catalog and in the Knowledge Base. Our team is available to consult on other OCIO and IST departmental websites and offer assistance with the development of online surveys, forms, infographics, and more. Online analytics and tools help us evaluate and measure the effectiveness of our communications.
We offer writing services with a multi-channel marketing approach in mind: email communications and e-newsletters, print collateral, infographics, news features, or other online content. Editing and proofing for quality assurance is part of our process, aligning content with Associate Press (AP) style and the Berkeley Editorial Style Guide, looking for consistency in messaging across all channels.
We help visually communicate and simplify complex or technical info for the campus community by providing graphic design services. From presentations, to our online presence (e.g., buttons, banners, infographics, or fully designed Web pages), and related print materials (e.g., posters, handouts, brochures). Our team maintains a photo gallery of images to use in our online and print materials. We are UC Berkeley brand ambassadors, creating marketing materials that align with campus identity guidelines.
We serve on the One IT Committee, providing input and strategic direction for committee work and marketing support for events held throughout the year. This includes planning, logistics, marketing and communications support for the annual IT Summit. Our team manages the One IT calendar and two social media channels: join us on Twitter and LinkedIn. We provide consultation regarding campus venues, catering options, logistic considerations, promotional ideas, photography, and videography resources for OCIO and IST departments who are planning their own events.
We are available to consult with OCIO and IST departments on print pieces that may be needed as part of a larger communications campaign or one-off fliers and handouts. Examples of print collateral our team has created in the past include: the CIO Annual Report, One IT posters, identity items (e.g., t-shirts, pens, bags) and signage for the IT Summit, infographics, handouts, and more.