We work with internal clients and campus partners to develop integrated strategic marketing and communications plans. We develop best practices and communications channels for reaching out to our community of students, faculty, and staff. We utilize project management methodology to manage our projects and deliverables.
We promote IT services, communicate changes in technology and new features as well as share news and events through the Technology@Berkeley website. We manage the IT Service Catalog, collaborating with service owners to keep their content updated in both the catalog and in the Knowledge Base. Our team is available to consult on Berkeley IT departmental websites/microsites and can offer assistance with the development of online surveys, forms, infographics, user experience, accessibility, and more. Online analytics and tools help us evaluate and measure the effectiveness of our communications.
We offer writing services with a multi-channel marketing approach in mind: email communications and e-newsletters, print collateral, infographics, news features, or other online content. Editing and proofing for quality assurance is part of our process, aligning content with Associated Press (AP) style and the Berkeley Editorial Style Guide for consistency in messaging across all channels.
We help visually communicate and simplify complex or technical info for the campus community by providing graphic design services. From presentations to our online presence (e.g., buttons, banners, infographics, or fully designed Web pages), and related print materials (e.g., posters, handouts, brochures). Our team maintains a photo gallery of images to use in our online and print materials. We are UC Berkeley brand ambassadors, creating marketing materials that align with the Berkeley IT and One IT brand that we have built which follows campus guidelines.
We serve on the One IT Committee, providing input and strategic direction for committee work and marketing support for events held throughout the year. This includes promotion and communications support for the annual IT Summit. Our team manages the One IT calendar and two social media channels: join us on Twitter and LinkedIn. We help promote events planned by Berkeley IT units and IT staff organizations.
We are available to consult with Berkeley IT units on print pieces that may be needed as part of a larger communications campaign or one-off flyers and handouts. Examples of print collateral our team has created in the past include the CIO Annual Report, One IT posters, identity items (e.g., t-shirts, pens, bags) and signage for the IT Summit, infographics, and more.