Communications Team Bios

Rita Rosenthal, Communications Manager

Rita Rosenthal, Communications & Outreach Manager

Rita is a communications strategist who brings expertise in marketing, brand development, writing, content analysis, graphic design, project management, Web architecture, user experience, community engagement, and event management. She joined UC Berkeley in 2012 and has 25 years of experience in higher ed, previously holding marketing and communications leadership roles at Arizona State University and the University of Minnesota where she earned both her bachelor's and master's degrees. 

Tiger Fu

Tiger Fu, Graphic/Web Designer

Tiger is a third year architecture student at UC Berkeley with experience in product and visual design. He explores design through consulting for Berkeley Innovation, and joined the OCIO/IST Communications team fall 2017.

Hyeonji Shim, Editorial Assistant

Hyeonji is a fourth year student at UC Berkeley studying Economics, with a keen interest in journalism and mass communication. She was involved in online publications such as Spoon University and BerkeleyOpinion, as well as legal aid services in which written word is needed for declarations and settlements. Hyeonji joined the OCIO/IST Communications team in fall 2018.